Izna never planned to start a brand. She just liked helping.

It all began at her tuition center, where one day a student brought in a loose, handmade accessory. Izna smiled and said, “Let me fix that for you.” She showed her a better way to tie it — simple, neat, thoughtful.

There was no big plan. Just a small box of beads, and a quiet thought: “It won’t cost much.”

But over time, the investment grew. Not just money — she gave her time, her patience, her love, her will... her heart.

She named it Güzel Sparkle, after her cat — Her calm. Her muse.

Today, Güzel Sparkle Co. is a growing collection of carefully handcrafted accessories, made with love and designed to make you feel just a little more you — confident, soft, and one of a kind.